Home Strategy Business Watt A Concept: Volkswagen Poised To Change Name To 'Voltswagen' In U.S.

Watt A Concept: Volkswagen Poised To Change Name To ‘Voltswagen’ In U.S.


The iconic Volkswagen brand is preparing to change its name to “Voltswagen” in the U.S. to highlight its massive investment in electric vehicles.

The German automaker’s announcement about the name change appeared briefly on its media website Monday before it was yanked; it was apparently released too soon, reported USA Today. Officials were mum about the premature announcement, but a source confirmed to the newspaper, CNBC and other media that the statement was accurate. 

“More than a name change, ‘Voltswagen’ is a public declaration of the company’s future-forward investment in e-mobility,” said the statement before it was pulled.

The name change was supposed to happen in May.

“The new name and branding symbolize the highly-charged forward momentum Voltswagen has put in motion, pursuing a goal of moving all people point-to-point with EVs,” the release said.



New Volkswagen electric automobiles are on display in northern Germany.

Electric models will reportedly carry the name “Voltswagen” while gas-powered vehicles will retain the standard “VW” identification. To preserve elements of Volkswagen’s heritage, the company plans to retain the dark blue color of the VW logo for gas vehicles and will use light blue for the new “EV-centric branding.”

The company is about to debut the ID.4, its first long-range electric SUV, in the U.S. It’s part of a new lineup of Volkswagen’s ID electric vehicles, including the ID Buzz, a rerun of its microbus. That’s expected to roll out next year in Europe and in America the following year, CNET noted.

The automaker expects that more than 70% of its brand’s European sales and 50% of sales in the U.S. will be electric vehicles by 2030, reported CNBC.



Source link

Must Read

China Trademark Classes and Strategies

As we have written many times over the years, if you are selling...

What the European Super League Tells Us About China

Though the news is not causing much of a stir in the United...

China WFOE lease reviews

Our international real estate lawyers often review leases for companies early in the...

The China Trademarks You Need When Selling Your Products Into China

On the legal side, selling consumer products into China is relatively easy, particularly...

Union Claims Amazon Tainted Election, Wants Vote Overturned

The union that lost an election at an Amazon warehouse in Alabama this month has accused the company of breaking labor laws during...