Whilst Black Friday is the shopping event of the year, eager shoppers mustn’t forget about its cousin Cyber Monday. For those looking to buy for Christmas, a bundle of online deals means you can make plenty of savings.
What began as an online equivalent to the bricks-and-mortar shop discounts of Black Friday, Cyber Monday has since grown to become one of the biggest annual sales events worldwide, raking in an estimated £3billion from Britons’ online purchases last year alone, with roughly half of the UK population making a purchase during the 2019 sale, spending an average of £129 each. This year is no exception. All of the big name retailers, from Amazon to Argos and Boots to John Lewis, are offering discounts that cannot be missed.
It’s certainly a sale worth getting involved in, and it’s easy to make the most of it if you know what to buy, where to look and how to secure the best price possible. We’ve done the hard work for you, here’s everything you need to know.
When is Cyber Monday 2020 in the UK?
Cyber Monday is always the first Monday after Black Friday, and this year it takes place today, on November 30th. The event is happening earlier than last year’s date, which actually fell in December.
Every year the best Cyber Monday deals rival the discounts on offer for Black Friday, making it the biggest shopping day of the year.
How did Cyber Monday start?
Like Black Friday, Cyber Monday is an American import. In the United States, Cyber Monday is the Monday after the Thanksgiving holiday, and typically falls between the end of November and the beginning of December, depending on the year. It started in 2005 when the National Retail Federation, the world’s largest retail trade association, noticed an uptick in online sales on the Monday after Thanksgiving as it seemed that shoppers, not content with the splurges made on Black Friday, were still flocking to retailer’s websites to splash even more cash.
To capitalise on this, the website CyberMonday.com was launched, dedicated to collecting information about the various online discounts on offer. The idea of the website was to encourage people to spend with online retailers, back when online shopping was not as easy or as popular as it is today. Online retailers who had seen the success of Black Friday sought a pre-Christmas sales period of their own and also hoped that Cyber Monday would allow smaller retailers to compete with larger chains.
Who coined the name Cyber Monday?
It was coined by members of Shop.org, part of the National Retail Federation, including Ellen Davis, who worked in public relations, Ray Greenly, who was the vice president of research and member services and Shop.org’s then-executive director Scott Silverman. The moniker was introduced to the world via a press release, the media caught on and the rest, as they say, is history.